Thursday, July 12, 2012

Our Business Process


A narrative model of how we brew a Cracked Bell cup of Coffee

It all starts with a coffee bean...

Hi readers!

My name is Alycia and I am the project manager and IT director here at Cracked Bell. I am writing this post in the hopes of giving you all a little better understanding of exactly how we transform a simple coffee bean into our coveted cup of joe.

It all starts with a coffee bean, which is imported from organic farms in Colombia. 100% organic- that’s our motto always. Each week, we purchase this coffee bean as well as all of our other ingredients from our local vendors, no more than 50 miles from our shop. We pride ourselves on the close relationship we share with our partners, providing only the freshest of ingredients for our customers while helping our community all the same. We hire only the friendliest of baristas, who receive detailed training on how to turn this coffee bean into the perfect cup of coffee using our coveted Cracked Bell technique. Adding in whatever ingredients our customers request, milk, cream, sugar, all the works, each cup is made to your specifications. You can grab a muffin, or another one of our delicious desserts which are baked daily on the premises. After that, it’s up to you to enjoy J.

xoxo,

Alycia and the Cracked Bell Team


A Cup Above the Rest


At Cracked Bell Coffee our main mission is to bring high quality coffee, at affordable prices. Anyone who tries our coffee and is not fully satisfied, we will refund the purchase price. Everyone here at Cracked Bell takes Pride in our work and strives to bring our customers the best product out there.   

A Cup Above the Rest

Industry Structure and What It Means for You


Hey Philly,
Here at Cracked Bell Coffee, we have given a lot of time and effort into making the best coffee possible for you, our customers. Being a newcomer to the coffee scene in Philly, we have to establish who we are going to be. When you look around all the other coffee shops in Philly, something stand out: there aren't many options. Here at Cracked Bell Coffee we believe that you deserve whatever you want. That's why we brew your coffee from your choice of the finest local and organic ingredients. We believe our focus in differentiating our products from the competition helps provide you with the best testing coffee possible. Starbucks and Dunkin' Donuts can't say that. If you want freshly brewed coffee, made from the finest ingredients from a company focused on doing business with local communities around Philadelphia, look no further.


Philly Lovin'
Come by to check us out for our Grand Opening and bring your family and friends to experience the best coffee Philly has to offer!
See you soon!

Cracked Bell Coffee Team

Our Mission


“Serving our customers, serving our community, serving the Earth, and serving each other”
Hey readers!

Celeste here! As the marketing manager, I am here to tell you exactly what it is that our we work for here at Cracked Bell, and why we truly are a cup above the rest!

Cracked Bell has made it our mission to better our world as well as our Philadelphia community by buying local. Aside from coffee beans, which can only be cultivated in tropical climates, all ingredients in Cracked Bell products will be purchased from local vendors no more than 50 miles from our coffee shop. This means that everything from the milk and sugar you add to your favorite cup of joe to the blueberries found within one of our delicious muffins, was harvested from farms that we know and trust.

Orson Farm- Orson, PA

Not only is local food fresher and tastes better than food shipped long distances, buying local also reduces the consumption of oil and carbon emissions nationwide. Not to mention, with each local food purchase, we keep dollars circulating within our very own community of brotherly love.
We look forward to seeing you throughout the four seasons to enjoy in the harvests of our local, neighbor farms.

xoxo,

Celeste and The Cracked Bell Team

Welcome!




Hey Philly, 
We would like to welcome you all to our first official blog! Our goal is to serve you the best coffee made with only the best beans and brewing techniques. As a part of our mission to serve our valued customers, We also serve to help community businesses. We are partnered with a coalition of farms and manufacturers throughout Pennsylvania that supply us with all of our products from farm-fresh milk to our mugs.
Come by to check us out for our Grand Opening and bring your family and friends to experience the best coffee Philly has to offer!
See you soon!

Joe and the Cracked Bell Coffee Team